The dealer’s invoice price is the amount that the dealer pays to the manufacturer for a vehicle before any markups or fees are added. Also called the dealer cost, it refers to the price listed on the bill that the automaker gives to the dealer when they acquire a vehicle from the plant. It is usually less than the Manufacturer’s Suggested Retail Price (MSRP) and does not include additional fees or taxes. The dealer invoice price may be available online and can be used as a starting point when negotiating with a dealer for the purchase of a vehicle.
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