Sticker Price

The sticker price of a product is the original or listed price, before any discounts or negotiations. It is often used in reference to the starting price of a vehicle, which includes the base price, options, and destination charges. The sticker price may not reflect the final price paid by the customer, as there may be opportunities for negotiating a lower price or receiving incentives.

What makes up the sticker price?

The sticker price is the manufacturer’s suggested retail price (MSRP) of a product and typically includes the cost of production, marketing, and distribution. It may also include other fees such as taxes, shipping, and handling.

How much should you pay under sticker price?

The amount you pay under the sticker price depends on various factors such as supply and demand, the negotiation skills of the buyer and seller, and any special promotions or incentives offered by the manufacturer. On average, a buyer may be able to negotiate a price that is several thousand dollars below the sticker price for a new car, for example. However, the exact amount will vary and it’s up to the buyer and seller to agree on a final price.

How can I find the sticker price of a car?

The sticker price of a car can typically be found on a label called the Monroney sticker or window sticker, which is placed on the window of a new car. The Monroney sticker lists the car’s MSRP, standard and optional equipment, fuel economy information, warranty details, and other relevant information. You can also find the sticker price by researching the make, model, and year of the car online, or by contacting a dealership for the information.

What is not included in the sticker price?

The sticker price typically does not include the following:
  • Taxes: sales tax, luxury tax, or other applicable taxes may not be included in the sticker price and will be added to the final cost.
  • Fees: registration fees, licensing fees, or other government-imposed fees may not be included in the sticker price.
  • Insurance: the cost of insurance is not typically included in the sticker price.
  • Financing: financing charges or interest for a loan or lease are not included in the sticker price.
  • Upgrades or add-ons: the cost of any upgrades or additional features not included in the standard equipment may not be included in the sticker price.
  • Shipping and handling: the cost of shipping the car to the dealership or to the buyer may not be included in the sticker price.