What are title brands?
If a vehicle is “branded”, it means that one of the states has issued a “brand” on the vehicle title indicating that a prior issue. For example, common brands include “Salvage”, “Flood”, or “Theft”. While each state has a different set of possible title brands, the National Motor Vehicle Title Information System (NMVTIS), unifies the state-issued brands into the list of 60 brands listed below.
Before you buy a used vehicle, it’s extremely important to check its title for brands. By law, once a vehicle has been branded, this becomes a permanent part of its title. A seller may rebuild or repair a branded vehicle to bring it back up to working order, but its title must always state its branded status.
How can I check whether my vehicle has title brands?
Through VinAudit.com, you can look up records associated with your VIN instantly:
Comparing a branded title vs lemon title
A “lemon title” is not a common term. Instead, the accurate term is “lemon law buyback.” A lemon law buyback occurs when a new vehicle has persistent defects, leading the manufacturer to repurchase or replace it. The title may be branded with a notation like “manufacturer buyback” or “lemon law buyback,” signaling a history of significant issues. Buyers should be cautious, as these vehicles may have ongoing problems or reduced resale value.
The general term “branded title” and “lemon buyback” or “manufacturer buyback” both carry specific designations that indicate potential issues in their history, but they differ in the nature of these issues and their implications for buyers:
- Branded title vehicles focus on specific events like damage, while lemon title vehicles highlight ongoing mechanical problems.
- Branded title vehicles may have a broader range of events in their history, while lemon title vehicles specifically point to reliability and performance issues during the warranty period.
- Branded title vehicles may have undergone repairs and inspections to ensure roadworthiness, while lemon title vehicles often involve a manufacturer buyback, indicating unresolved defects and potential safety concerns.
Potential title brands checked by VinAudit
Each of our vehicle history reports includes checks for all of the following potential title problems:
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